Social Media:

"describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. These tools include blogs, message boards, podcasts, micro blogs, lifestreams, bookmarks, networks, communities (Facebook), wikis, and vlogs."

-Brian Solis, "The Definition of Social Media"

We have been engaged in several forms of social media in our PR curriculum. The technical abilities of the new PR professional must expand to accomodate the growth in technology and global connectedness. Examples of my social media activities can be accessed by clicking on the links in the right sidebar. The Edelman Story Crafter article provides a good example because it incorporates all the "ingredients" of social media.